Local SEO Specialist
What are Local SEO Specialist Services?
Put simply, Local SEO Specialist Services (or Local Search Engine Optimization) allows for people in your vicinity to find you when looking for goods, services or information relevant to your business.
While Organic SEO Services more often relate to how your website ranks in Bing, Amazon or Google’s Search Results, Local SEO refers to how your Google My Business listing ranks in the Google Maps Pack or your business shows up in Apple Maps.
Local SEO services also helps to ensure that important listings in local directories (or citations) are kept up-to-date. While it might not seem very important, Google uses signals from local business directories to increase your local rankings — so while a customer may not always go to the Yellow Pages to find you, Google most certainly will.
What Local SEO Specialist Services Does KEOCH Offer?
Often, when prospective customers search for a product, service or point-of-interest, they will add the phrase ‘near me’ to narrow the search area. KEOCH’s Local SEO Services can help to ensure that these new potential clients will see your company’s name ranking high on the search results.
Optimally, you’ll want your business to display in Google’s Local 3-Pack. A highly valuable piece of digital real-estate, this colorful, prominent map listing includes the three businesses Google considers to be the most relevant to the searcher’s query, search location and of the best quality.
Did You Know? From 2013 to 2017 the number of search queries that use the phrase “near me” increased by 900%! (That’s a lot of business!)
Our top-of-the-line local SEO services can provide:
- Increased visibility with local buyers, on search engines and online directories
- More website traffic
- Targeted leads for those close to your geographical location
- Google My Business Optimization
- Reviews Management to enhance your credibility with potential clients and customers
Did You Know? While it might seem obvious, 97% of people looking for a specific product or service now use search engines. Which means, if you’re not optimized, you’re missing out.
With such fierce competition online, you simply can’t afford to neglect your Local SEO. KEOCH‘s local SEO experts are at the forefront of Google’s ever-evolving algorithmic developments, delivering Local SEO Services that are a cut above the rest.
Looking for the Best Local SEO Services?
If you’re looking for the best local SEO services then you’ll need:
Expertly Crafted Content
While our copywriters are some of the very best, we also support them with patented Artificial Intelligence powered content research, algorithmic intelligence and writing. While it might seem like a mouthful, put simply, this ensures that we are always equipped to write the best content on any topic with confidence that it will perform. Put even more simply, KEOCH authored content is priceless.
Google My Business Optimization
The best Google My Business listing contains all of the necessary information a potential client may need to find your business. But it doesn’t stop there. KEOCH can ensure that your GMB listing is correctly optimized for the right keywords, consistent NAP, technical architecture, and much more… When someone types in “best … near me”, we want you to rank high!
Local Directory Citations and Business Directory Listings
Local Directory Citations include any mention of your business in online directories or industry-specific sites and are essential to Local SEO. Directories such as the Yellow Pages or Thomson Local aren’t just for people, they’re for search engine crawlers too. The more references to your business in high-value directories the better.
A Local Search Engine Optimized Website
If your website isn’t optimized for Local SEO or provides different information to your GMB listing, then you could be in for a headache. Our skilled website engineers can ensure that your website is not only optimized for Organic SEO, but for Local SEO too.
Effective Paid Advertising (PPC)
At KEOCH, we believe that paid advertising (or PPC) should only ever be used to help amplify your organic (or non-PPC) ranking strategy.
Why? We want to save you money! (not fill Google’s pockets)
While an effective PPC strategy may help to quickly level the field between you and the competition, it’s important not to get locked into the Google, Facebook and Bing AdSpend cycle. If your business relies on Ads expenditure to generate new business, then it is likely to stay that way, and if your hard-earned dollars stop going to Ads then your business may grind to a halt.
However, PPC campaigns (when handled effectively) can be a golden opportunity for revenue and lead-generation. The data that can be extrapolated from effective PPC campaigns can be fed into your organic strategy and be incredibly valuable. As such, any complementary PPC campaign should be handled with finesse.
Reputation Management, Reviews Management and Acquisition
Put simply: Reviews Matter
87% of consumers say that they read the reviews for the business, product or service they’re searching for. From tracking, acquiring, managing and responding, you need to be equipped with the latest technologies to build credibility, trust and loyalty for your business. If your business has a 4.7 star rating with 22 reviews, potential customers will see greater public endorsement than a competitor’s listing that shows less (or even no reviews). Reviews can also help increase local seo rankings, so it’s important that, wherever possible, relevance leads to social proof to demonstrate that your product or services are trustworthy.
Remember: Google wants to show results to searchers that resolve the query they’re looking to answer. Anything you can do to help Google do this job better, the more the search engine will reward you.
How Do I Know Our Local SEO is Working?
At KEOCH, we’re dedicated to transparency and communication with our clients. Our reputation is only as good as your success, and we want to earn your trust as a partner for the long-term. As such, we’ll endeavor to speak in language that makes sense to you, reducing unnecessary or often difficult to interpret ‘jargon’ and providing reports and analytics on:
• Local Citation and Business Directory Listing Information
• Map Pack Ranking Data
• Detailed Grid Analyses (that show how far from your location your business listing is ranking)
• Keyword Data (including on Search Volume and Purchase Intent)
• Clear and Transparent Pricing
• Regular and Clear Communication (including on Strategy and Implementation)
• Supplementary Analytics Reports
• Custom Reports suitable to your requirements.
• And much more…
Free Local SEO Audit
If you run a business that sells products or services locally, use the tool below to get your FREE LOCAL SEO AUDIT that includes a detailed analysis of your business performance in minutes!
• Links & Website Authority
• Rank Checker
• Local Listings and Reviews
• Google My Business Performance
• On-Site SEO
• Social Channels
• And more…
Schedule Your Complimentary Consultation
Contact us today to reserve your free consultation.
Learn how KEOCH can help you build on what you've already accomplished, even in an increasingly competitive marketplace.